Video Portfolio
Event Promotion Campaigns
Telling a 15-second story that will encourage people to sped hundreds of dollars to come to an event? No Problem.
Process + Tools
Wade through the event footage from the previous year to clip and tag anything that could be used in an ad. Often there is a lot of video and very little labeling or organization.
Collaborate with the events marketing team on messaging and tone. I’ve created a process of working with internal and external stakeholders to minimize the back and forth and ensure I understand the specific purpose of the ads.
Use Adobe Premiere and After Effects to create the rough cut and pass it along to ensure I’m on the right rack.
Once approved, I select music, add animations, and finalize the ad.
This is a World BUILT BY GIRLS
This International Women’s Day campaign highlighted conversation between students and aspirational women in business. I acted as co-producer and help conceptualize the videos, source the right members of our community, work with the external video team, and promote the final product.
Process + Tools
Selected students from our community after receiving dozens of submissions and paired them with an appropriate notable mentor.
Created the themes of each video assigned them, helping the students come up with questions.
The videos were shot in-studio in NYC and LA. I helped make sure everyone was on schedule, prepped, and as comfortable and confident as possible to be on camera.
As a team, we collaborated with our external editor for several rounds of edits.
Watch the full series here
The TechCrunch Minute
The TechCrunch Minute is a daily video series covering interesting stories in tech.
Process + Tools
Pitched interesting news stories daily. Then I work with the host to script the episode and record remotely.
After the video is recorded, I create vidual production script for the editor by providing b-roll and clear edit instructions.
We use Adobe Premiere to edit the video. I check each rough cut to ensure quality.
While the video is being edited, I create thumbnails for YouTube and handle all post-production and creation of promotional assets.
Watch the latest
Social Media Videos
I’ve developed a nose for sourcing captivating stories and creating videos that them down for branded social media.
Process + Tools
Source interesting and timely stories nad write a script that translates the concepts into digestible videos.
Record video in my in-house studio.
Use Adobe Premiere and After Effects to bring the videos to life.
Wix Education Videos
Our team created branded educational video that went beyond simple instruction to provide expert advice and best practices. To best support the super users we crated specialized courses like the Wix Certified Training course to certify teachers to train others on how to build with Wix
Process + Tools
Collaborate with product team to stay on top of the product road map and get early access to all upcoming releases.
Learn how to use the new products
Develop script
Work with hired actor to record in our in-house studio
Create all visual assets, coordinate with our editor through rounds of edits
Publish in conjunction with the product release