Hotline Video Series

 

I spearheaded creating BUILT BY GIRLS first resource-driven video content in the video format. As project manager, planned, outline and wrote all the video scripts, including visual storyboards and all on-screen copy for the videographer. In handling all pre and post production details and developed a marketing strategy which released the videos via newsletter over 8 weeks. The 6 videos had an average completion rate of 38.9%.

 

The Problem

BUILT BY GIRLS lacked branded, resource-driven content to engage users and increase brand awareness.

The Solution

A short video series that explained various aspect of career readiness in an entertaining way.

 

Process

  • Outline and write scripts on 6 career readiness topics

  • Develop storyboard

  • Work with graphic designer to create custom branded elements

  • Hire videographer and direct day-of

  • Execute marketing strategy